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Success Story of Bluestone


Bangalore based e-tailer, Bluestone has revolutionized the jewellery industry in India by bringing  jewellery at the customer’s doorstep. In the words of its founder Gaurav Singh Kushwaha,-Bluestone uses “technology to provide superior browsing experience and buying experience in jewellery.” Buying jewellery entails trusting the jeweller with the purity of ornaments and seeking a fair price. In addition to this, is the fact that Indians usually have their family-jeweller or a fixed shop from where they satisfy their ornamental needs. For an online store this presented a humongous challenge. The hurdle was not just physical but mental as well. The online retailer had to not only win the trust of the buyer but also compete with the already well-established brands such as PC Jewellers, Kalyan Jewellers, Amrapali among others.The introduction of online jewellery stores prompted major jewellery brands like Tanishq, Apsara etc to enter into the foray of online retailing, -thus intensifying the competition. In this contemporary business climate, the success of Bluestone -now a pioneer of online jewellery is clearly reflective of its potential, quality and standard and meticulous approach.

Firstly, since the time of its conception, it has received the trust and financial backing from numerous eminent investors like Accel Partners, IIFL, Dragoneer Investments, Kalaari Capitals among others. Yet the feather in its cap was when the retailing veteran Ratan Tata himself invested in the company. For Indians, the brand Tata represents trust and quality. The credibility which the brand received from Tata’s backing has acted as a great stimulus and has brought large numbers of clients to the store.

Secondly, Bluestone’s USP is its customer service. According to Gaurav  Kushwaha, the Bluestone CEO, majority of their clientele are the result of word-of-mouth praise -highlighting their phenomenal support, services and products.

Thirdly, the Bluestone brand believes in keeping the craft alive with a contemporary take on designs alongside  employing highly-skilled artisan. Fourthly, aiming to democratize the jewellery buying experience, the store provides the consumer the opportunity to customize their own jewellery. Besides, with the Try at Home option the client can get the feel of the ornaments before buying and can be mentally satisfied with the purchase. Thus, Bluestone’s philosophy has been an important factor in its success.

Initially, its target customers were from metro cities in India but now it caters to international consumers as well as clientele from small towns in India - depicting its rapid growth in this extremely competitive commerce of jewellery. The fact that the store is extremely inclusive  in its jewellery offerings - with beautiful ornaments for men, women and children, is another cause of its growing popularity and success.

Benefits of Shopping from Bluestone

  • Bluestone jewellery offers 4000+ unique and exceptional design to choose from. If you can’t decide which one to zero in on, it gives you the chance to customize your ornaments.
  • Consumers can get offers on Bluestone necklace and jewels certified by reliable authorities like IGI, SGI, HKD Diamond Laboratories, GIA and BIS.
  • It has 30 day money back policy, wherein you can return a product within 30 days of delivery and get your money back. No questions asked.
  • You can procure its Try At Home service before finalizing your purchase for discounted Bluestone diamond rings, Bluestone necklace coupons, and much more
  • Free shipping anywhere in India.
  • Consumers can also avail the next day shipping option.
  • Customers also get lifetime exchange and buy back policy.

Bluestone Jewellery Offerings

Buyers can get almost all kinds of jewellery in Platinum, Diamond and Gold. The store’s official website has catalogued all the procurable jewellery. You can choose from Ring, Earring, Pendant, Bangles, Solitaires, Gifts,  Next Day Delivery.


The store offers variety of elegant and exquisite jewellery encapsulating stunning collections some of which are listed below:


If you love to don a regal look, try The Rajwada Collection. The collection has 50 designs starting as low as Rs 9252. It showcases the acclaimed super fine jaali work of Rajasthan.


Based on mother-of-pearl, this alluring collection will leave you spellbound. The collection houses perfect pieces created by combining  Diamond,White Gold, Ruby, Emerald, Gold. The collection has 26 designs starting from Rs 19,939.


If you are in love with vintage epoch jewellery then The Neo Vintage Collection can be your next shopping destination. This collection is reviving the vintage era with its own unique and fascinating twist, making it traditional yet contemporary. It consists of 27 designs starting from Rs 19,306.


This funky collection is inspired by the animal life of the Amazon Rainforest .This fascinating selection of jewellery is crafted with Diamond, Blue Sapphire, Smokey Quartz, Pink Tourmaline and various other  gemstones. 25 alluring designs starting from Rs 29,123.


This ethereal collection is inspired from the Carnation flower and its form. The designers came up with subtle and intricate patterns with deconstructed elements of the flower. The collection has 35 designs starting from Rs 6621 that are made with Rose Gold.

How to avail Bluestone Coupons at Woocoupons

  • Go to our official website woocoupons.in
  • Search for Bluestone on our search bar.
  • Browse through all the available Bluestone Coupon Codes and Deals
  • Choose the one which attracts you, then click on Activate Deal or Get Code.

Add the products you want to buy in the cart and use the coupon code when you are checking out.  

Woocoupons: Extremely Viable And User-Friendly Destination For Bluestone Coupon Codes & Deals

We at Woocoupons aim to provide you with the latest and best Bluestone Discount Coupons and Deals.We are working constantly to ensure that you shop to your heart's content and yet save your money by availing Bluestone Coupon Codes. One might wonder with all the offline jewellery stores, why must they trust offers on Bluestone necklaces or discounts on Bluestone diamond rings, when they can just buy from a physical store. We at Woocoupons certainly understand your dilemma. But we have a philosophy here. We never onboard stores that haven’t proven themselves reliable without a doubt. So we bring you numerous Bluestone coupon codes for jewellery of all sorts, because their quality and art is truly something to check out, to say the least.
It is our aim to make your shopping more and more affordable in all avenues of life. Yes, even for jewellery shopping. So be sure to check out this assorted collection of Bluestone promo coupon & vouchers that we bring forth exclusively for you.


About Bluestone

For eons, Indians have been widely known for their obsession with jewelleries, precious and semi-precious stones. Times have changed yet this fixation persists. To cater to the tech-savvy and technologically evolving Indians, Gaurav Singh Kushwaha and Vidya Nataraj, launched Bluestone in 2011. Bluestone is an online store for genuine jewellery. Customers can get Gold, Diamond, Platinum, Gemstone studded jewellery at Bluestone. In addition to 5000+ exquisite designs, it provides the customer with the option of customizing their jewellery. Aiming to please everyone, Bluestone has jewellery for men, women and kids. The user can procure its Try at Home service and enjoy hassle-free shopping experience. Due to its successful endeavour and fantastic customer service, India Bullion and Jewellery Association awarded “Best Online Jewellery Portal” it in 2014 and e-Tailing India bestowed upon it “Outstanding e-Retail performance” award 2014.

Bluestone Coupons and Latest Promo Offers

Woocoupons is your stop for saving your hard-earned money through discounts and cash back. We at Woocoupons are working tirelessly to bring to you the latest Bluestone Deals and Discounts. So, visit our website to avail the newest Bluestone Offers.

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