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When it comes to lifestyle products, the new age young adult desires to adorn and own articles that are artistic, imaginative and conspicuous. The offline market barely caters to the creative needs of the trendy individual and the online market is often too pricey and kitsch.
Welcome Chumbak, the Indian lifestyle products brand into your life, which quite literally is a magnet for quenching the Bohemian needs of your artistic soul.
From clothing to decor, bags, wallets & travel to watches & footwear and an explicit collection of gift souvenirs such as phone covers, keychains, jewellery, etc. - Chumbak has got a colourful and attractive range that is certain to appeal to your aesthetic tastes.
One visit to their website and getting acquainted with their philosophy will bring a smile to your face and keep you coming back. Which is their motto itself. To #MakeHappy. All their products have an uncanny characteristic of uplifting your mood. They have the perfect mixture of an inherent Indian touch coupled with an international sensibility about their goods
Take a pick from their exclusive and meticulously designed range to radiate your personality to the world. Whether you are the vivacious, outgoing kind or the introverted, philosophical type, Chumbak has something for every persona.
Their quirky, unconventional product designs are a rage among Indian youth, and are now even treading foreign waters. Choose Chumbak to be your go-to store for collecting unique, atypical, eccentric, flamboyant and gratifying wares, that will surely brighten your day :)
They have carved their own niche in the market and garnered a loyal following of the Indian youth, and deservedly so.
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The story behind Chumbak’s magnetism
The story of Chumbak’s founders is almost like a Bollywood story. An Indian couple has an entrepreneurial dream. They sell their house and put everything on the line to make it come true. And after a few initial roadblocks, their faith and passion are soon rewarded with a meteoric rise in demand and appreciation for their products.
Such is the tale of Shubhra Chadda and her co-founder husband Vivek Prabhakar.
Shubhra, 37, had long been toying with the idea of turning entrepreneur. She even knew the business she wanted to be in but was “never really brave enough to resign from a well-paying corporate job”. It was only in 2008, when she took a break from her job as a marketer at NetApp, after her daughter’s birth, that she decided that it was “now or never”.
Her idea was simple: To cater to the consumer whose need for a good gifting option wasn’t satisfied. “I wanted to create a range of fun souvenirs for India and Indians,” she says.
"We were a little bored of the usual marble Taj Mahal replicas and handicrafts that were becoming the only souvenir option. We thought travellers deserved some more options that were hip and still represented India. That's how Chumbak was born.", says Vivek.
As such, they implemented their focus on product design above all else to create an eponymous feel to their brand.
An ideology, which they executed to perfection. Bright colours and artistic items are the first things that grab your attention at Chumbak.
Vivek says that they realised that the biggest fans of Chumbak were young Indians who wore India on their sleeves. They realised that their customers wanted more and Chumbak went from being a souvenir brand to being a representative of this new India.
The design went a significant evolution from being early India themed products to a more unorthodox and modern India. This, Vivek says, allowed for a very different design expression. It paved the path for a more mature design language that was translated to their newer range of products.
In tandem, they incorporated a hybrid methodology - that of selling both in the online and offline space. The result? Chumbak has now become one of the most loved lifestyle product brands among the Indian youth as well as registering about 300% YoY growth.
Her entrepreneurial ambitions satisfied, Chadda now has her sights set higher. “The dream is to be a lifestyle brand born in India that is recognised and respected internationally,” she says.
Vivek and Shubhra have indeed given birth to a quirky and unique consumer brand.
(Sources-ForbesIndia & Yourstory.com)
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