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TataCliq Promo Codes & Offers

Tata has been a trusted Indian brand for more than a century. There is an innate level of trust and expectations attached with that name in every Indian household. Every endeavour they have sought to achieve has been meticulously planned and elegantly executed, while always keeping the people’s best interest at heart. With Tata CLiQ, they have embarked again on a new venture - to approach the ever expanding e-commerce marketplace in a unique way.
Tata CLiQ is a first-of-its-kind Phygital marketplace that combines online shopping with the offline store experience, to serve over one million customers. “Phygital” being an innovative word they came up with to integrate the convenient “digital” web shopping experience with that of the classic “physical” act of going to your favourite stores, where quality is guaranteed and reassured by your own hands. Within a year from launch, Tata CLiQ is in the Top 10, and one of the fastest growing, e-commerce websites in the country.
Engage with them online in a seamless shopping experience across desktop, tablet and smartphone. Explore the best Indian and international brands across clothes and accessories (watches, bags, shoes, etc) as well as gadgets and appliances :D
Latest Tata CLiQ coupons :-
And as always, trust in Woocoupons to deliver you the best TataCLiQ offers & deals at a moment’s notice. Alike Tata, we share the philosophy that your service is only as great as the happiness it brings to your customers :)
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  • 10%
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    Get 10% instant discount on payment with Kotak debit and credit cards

    Tatacliq never fails to bring up attractive offers. Now it collaborates with Kotak bank to provide you offers on following terms:

    1. Minimum purchase value is Rs.5000.
    2. Maximum discount available is Rs.1000.
    3. Don't forget to use the Tatacliq coupon code given above.
    4. Valid on lifestyle and electronics marketplace.
    5. Valid once per week per customer.
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  • Rs.250
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    Extra Rs.250 Discount on Best Selling DSLR Cameras

    Are you a shutterbug looking to upgrade your camera or need to buy a professional camera from your favorite brand? Tata Cliq brings you an exclusive offer to score more discount on your online camera purchase. Get additional discount of Flat Rs.250 on purchase of Canon EOS 6D, Nikon D500 and Canon EOS 6D and many other.

    Grab this offer and purchase the above mentioned cameras to score additional discount of Rs.250 by applying the tata cliq coupon code mentioned above. Offer is applicable on above models for a limited time only.

    Hurry! Shop Now.

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  • 60%
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    Up to 60% off on women's ethnic wear

    Avail 60% off on ethnic wear for women this season. Don't let monsoon steal your style. Shop with Tatacliq deals and show the best of your collections. Grab before the stock ends.

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    Kurtas by west side all under Rs.999 online at TataCliq

    Enjoy the Friyay! offer this Friday on women kurtas from Westside. Tata Cliq is offering a fully loaded range of kurtas for women all under Rs.999 only. So, beat the heat with fashion kurtas and refresh your wardrobe today with westside.

    Choose from vivid colors, styles and brands and shop happiness at just Rs.999 or less. Utsa and Zuba brands by west side Kurtas are up for the grabs. That's not all, if you shop for Rs.2000 and more then you get free ClubWest membership.

    So, what are you waiting for girls? Grab this super amazing tatacliq deal right away and start shopping.

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  • 60%
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    Up to 60% off on backpacks

    Get backpacks at up to 60% off from Tatacliq and make your journey easier and economical. Grab these branded products from the Tatacliq offer and have a safe journey.

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    Sharp price drop in gold coins, now buy at the lowest price online

    Buy gold coins from Sri Jagdamba Pearls at one of the best prices to buy online! The gold is absolutely pure, lustrous and quality assured. Hurry! Prices of gold coins have dropped significantly currently so grab these shiny ones before the prices spike again.

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  • 70%
    OFF
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    Upto 70% OFF on all Electronics at TataCliq Electronic Sale

    TataCLiQs EpicTronic Sale is offering an exciting array of electronic products at a discount of upto 70%. Get best deals on Laptops, bluetooth speakers, smartphones, hard disks, DSLR's, Power Banks and many more.

    TataCliq Electronic Sale :

    Electronic Category Discount Available
    Window Ac's Upto 20% OFF
    Water Purifiers Upto 30% OFF
    Televisions Upto 35% OFF
    Personal Care Upto 65% OFF
    Microwaves Upto 40% OFF
    Washing Machines Upto 30% OFF
    Headphones Upto 70% OFF
    Trimmers Minimum 20% OFF
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  • 50%
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    Upto 50% OFF On BackPacks only at TataCliq

    • Grab upto 50% off on backpacks.
    • Keep up with the latest trendy backpacks only at TataCliq.
    • Multiple brands are on offer including Skybags, Fastrack, Puma, Steve Madden, Cat, American Tourister, Jansport, Safari, Aristocrat and many more.
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  • 31%
    Off
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    Buy Dell Inspiron 3567 (i3 6th Gen/4GB/1TB/15.6"/W10/INT) Black at just Rs.26,999

    Buy Dell Inspiron 3567 Black at just Rs.26,999 (31% Off). Offer valid only till stocks last.

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  • 60%
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    Get upto 60% off on Women's Footwears

    TataCliQ offers great discount up to 60% off on Women's Footwear. Be sure to avail this lucrative deal quick as stocks are drying up fast.

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  • BEST
    OFFER
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    Get flat 50% off on Puma

    TataCliQ offers a flat 50% off discount on Puma footwear. Grab this amazing deal quick as offer valid only till stocks last. No coupon code required, just click on Activate Deal.

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  • 60%
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    Get 50-70% off on Men's Wear

    Get a min 50% off upto 70% on Men's wear only at TataCLiQ, who are offering some really great deals throughout their site in their summer sale. Grab the deal quick as deal only lasts till stocks do!

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  • Rs.300
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    Rs.300 off on TataCLiQ Men's Footwear

    Get a discount of Rs.300 on men's footwear only at TataCLiQ

    Details:-

    • Max discount of INR 300
    • Min purchase = Rs. 3000
    • Coupon validity only till 30th April '18
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  • 50%
    OFF
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    Upto 50% OFF on Clarks Footwear for Men at Tata Cliq

    This can't get better. This Winter Season enjoy raining discounts online at none other than Tata Cliq - the most happening online marketplace for 100% authentic products right from the top brands.

    Now grab Upto 50% OFF on Clarks Footwear for men. Yes! Upto 50% OFF on footwear from the most preferred brand Clarks which is known for perfection, class, elegance and in trend products.

    Simply, activate the deal using the button given above and score upto 50% discount on Clarks. Grab this tata cliq deal today before you give yourself a chance to regret later.

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  • Rs.250
    Off
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    Flat Rs. 250 off on DSLR Cameras

    Shop for a DSLR camera from their quality range of cameras only at TataCLiQ and get INR 250 discount!

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  • 50%
    OFF
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    The Biggest Online Footwear Sale - Flat 50% OFF on top brands

    Tata Cliq presents the biggest online footwear sale. Score minimum 50% OFF on top branded footwear for women. Yeah! That's right. Now, get minimum 50% discount on acclaimed brands such as Lavie, Clarks, Vans, Pavers England, Sherrif, Wearmates, etc. The top branded footwear at rock bottom prices.

    Grab the discount on sneakers, flip flops, stilettos, sandals, wedges, booties and a lot more. Just click on the Activate Deal button above to steal the offer and save flat 50% and more off MRP only at Tata Cliq. So, don't waste a second more. No coupon code needed to grab the offer.

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  • 70%
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    Whopping discount on Mufti, Wrangler, Spykar, Pepe Jeans for Men - Upto 60% OFF

    Tata Cliq presents you an opportunity to upgrade your wardrobe. Score upto 70% OFF on jeans for men online only at TataCliq. Shop for latest fashion denims from top brands like Mufti, Wrangler, Spykar, Pepe and more with discounts of upto 70%.

    Don't miss this opportunity to save more. Enhance your fashion quotient today. Grab this stunning deal by activating this tata cliq offer here. No coupon code needed. Discount applies automatically.

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  • BEST
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    All Kurtis Under Rs.699 only at TataCliq

    Get Summer Bonanaza Offer from Tata Cliq : Grab all Women Kurtis under a max price of Rs.699 only! Select from more than 20,000 styles available at Landing Page. No tata cliq coupons required to avail this offer. Shop from best selling brands like Utsa, Aurelia, Varanga, Juniper and many more.

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  • Exclusive
    70%
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    TataCliq Footwear Carnival - Get Upto 70% OFF on Red Tape Footwear for Men

    Tata Cliq presents The Footwear Carnival. It's time for you to upgrade your footwear collection as tata cliq offers up to 70% OFF on Red Tape footwear collection listed on Tata cliq. Select from the variety of Derby shoes, Slip-ons, Chukka boots, boat shoes, sneakers, running shoes and much more along with the trust of renowned brand for Men's footwear Red Tape.

    So, don't let this opportunity slip off your hands. Refresh your shoes collection today and be the new sensation among your social gang.

    Activate this deal by using the button above and score Upto 70% OFF Red Tape shoes for men. You need not require tata cliq coupon code to score this discount deal.

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  • 60%
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    Upto 60% OFF on all Men's Watches

    A deal that can't just get better. Score upto 60% discount on all Men's watches. Tata Cliq presents an opportunity to upgrade your style quotient, rev up with time and save even more. Shop for top branded genuine watches for men online and save upto 60% off MRP. Just click on button above to avail the offer. No Tata Cliq Coupon needed to activate the deal.

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  • 50%
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    Get Flat 50% OFF on Carlton London and Clarks Footwear for Women

    Celebrate your womanhood with Tata Cliq and score flat 50% OFF on Carlton London and Clarks footwear for women. Hundreds of style on offer.

    Shop for highly sturdy sandals, wedges, ballets, flats, shoes and much more. Hurry! refresh your footwear collection right away. Grab this limited time offer today.

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    BEST
    PRICE
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    Get the lowest online price on Sandisk 16GB Black Pen Drive only at TataCliq

    Looking to buy a pen drive online? Here is your chance to score the lowest online price on Sandisk 16 GB Black pen drive exclusively at TataCliq. Get this super sturdy, compact and high on performance pen drive, whose quality is assured, unlike the products that you buy off cheap markets.

    Simply add this product using the Get Deal button given above and your discount applies automatically without need to enter tata cliq coupon code. So, don't miss your chance to score this pen drive at the lowest online price in India. Buy it right away at Tata Cliq.

    Limited time offer. Make the most of it. Hurry!

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  • 40%
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    Upto 40% OFF On Best Selling Smartphones

    Buy Smartphones from Tata CLiQ with discounts of upto 40% on top selling brands like Samsung, LYF, Vivo, Micromax, Gionee, HTC, Apple, Motorola, OnePlus, Oppo and more. No tatacliq coupon code required to avail this discount.

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  • 60%
    OFF
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    Caprese bags at Flat 60% OFF

    Whopping 60% OFF on Caprese bags collection at Tatacliq. Yes! you have a reason to be shocked. But, ladies that true. Now get the latest collection of Caprese bags online at Tatacliq.com and get flat discount of 60%.

    Love for bags? Here is the opportunity for you to save more and shore more online. Get flat 60% off on Caprese trapeze shoulder bags, handbags, wallets, tote bags, sling bags and much more. So, what are you waiting for? Steal the deal by click the activate deal button given here and gift yourself very stylish and spacious Caprese bags.

    You need not tatacliq coupon code to grab this deal, just click the button above for the offer page.

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  • 70%
    OFF
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    Upto 70% OFF On Latest Clovia Lingerie Collection

    Crafting Fashion Underneath : TataCliq offers upto 70% discount on entire Clovia Lingerie Collection. Shop for clovia bra, panties, nightwear and shapewear and save more with the coupons and promo code available at Woocoupons. With Clovia always experience the most comfortable fit when it comes to lingerie. Hurry! Offer valid for limited period only. No coupon code required for this deal. Just click on Activate Deal.

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  • Best
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    TataCliq Exclusive - Buy Vivo V7 Plus at a whopping price of Rs. 17,889 only

    Vivo launches Vivo V7 Plus the next gen selfie expert smartphone. Pre order this fully loaded best in class smartphone online only at TataCliq.com. This revolutionary selfie camera phone comes with whopping 24MP Front selfie camera and 16 MP rear camera. It's HD display comes with super amazing 5.99" display screen. Above all it comes at an unbelievable jaw dropping price of just Rs.17,889 only.

    Other specs includes -

    • 4GB RAM
    • 64GB internal memory (expandable upto 256GB)
    • Octa Core Qualcomm Processor
    • 3225 mAh battery

    Impressed? You must be. So, don't waste a single second more. Pre Order this fully loaded smartphone today by activating this tata cliq deal. Limited stocks available.

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  • 55%
    OFF
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    Min. 55% OFF on Celio only at Tata Cliq

    Shop Now and save on French Brand Celio only at Tata Cliq online shopping store. Grab minimum 50% OFF On entire range of celio collection. Buy men's shirts, t shirts, jeans, trousers, shorts and more. Choose from more than 2000 different styles of Celio men's brand. No need to use any tatacliq coupons to avail this offer.

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  • 60%
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    Upto 60% off on Hair Straightener

    Now make your hair shine with smooth, straight hair with TataCLiQ offering a great 60% discount on Hair Straighteners.

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  • 40%
    Off
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    Upto 40% off on Headphones & Speakers

    TataCLiQ offers minimum discount of 20% off upto 40% on the choicest headphones and speakers from JBL. Hurry! Offer only valid till stocks last.

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  • 5%
    OFF
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    Flat 5% off on Microwave Ovens and Toasters

    Prepare delicious meals with this broad range of quality microwaves to choose from only at TataCLiQ.

    Details:-

    • Applicable to all microwaves and OTG except Croma
    • Max discount = Rs 500
    • Offer validity till month end
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  • Exclusive
    HOT
    DEAL
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    Crocs Footwear - Flat 50% + 10% + Extra Rs.300 OFF

    It's raining discount this summer season. Time for you to upgrade your footwear collection. Tata Cliq is giving away massive discounts on Crocs Footwear.

    Now avail Crocs footwear at lowest ever prices online only at TataCliq.com. Score Flat 50% OFF + Extra 10% OFF on crocs footwear. That's not all. We know your appetite. If that is not enough for you then grab the tata cliq coupon code given above to avail Extra Rs.300 OFF on top of the discounts mentioned above.

    So, what are you waiting for? Go grab this stunning deal right away. Please read carefully offer terms below.

    TataCliq Offer Terms -

    1. Flat 50% OFF on Crocs Footwear listed on the offer page. Click Get code button to visit the same.

    2. Additional 10% OFF applies automatically when you buy 2 pairs of crocs footwear.

    3. Extra Rs.300 OFF applicable on promo code redemption on orders above Rs.3000.

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  • 5%
    Off
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    Flat 5% Off on water purifiers

    Drink lots of clean water this summer and enjoy this flat 5% off discount on water purifiers only at TataCLiQ.

    Details:-

    • Applicable on all water purifiers except Croma
    • Max discount = Rs 500
    • Offer validity only till 30th June'18
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  • 20%
    Off
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    Extra 20% off with Min 50% off on Men's Footwear

    TataCLiQ is offering another fantastic discount on footwear. Get additional 20% off more on a Min 50% off on Men's Footwear on quality brands like - San Frisco, Duke, Glamr, Froskie, Prolific, Fashion victim, Allen Cooper, Zirrafe, Teakwood leather, bruno maneti, enzo cardini, mufti, molessi and more. Use TataCliq coupon code provided to avail this discount. Offer valid till month end but we recommend you to hurry as stocks are gonna dry up fast!

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  • BEST
    OFFER
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    Flat Rs.100 Off on all Hard Drives

    Increase your storage with an additional Rs 100 OFF on already existing great prices on HDDs only at TataCLiQ Electronics.

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  • 50%
    OFF
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    Flat 5% off upto Rs.300 on all Camera Accessories

    Now take great clicks with an additional Rs.300 off on ALL Camera Accessories from TataCLiQ's wide selection of quality products.

    Details:-

    • Max discount = Rs 300
    • Offer validity till 31st May '18
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  • BEST
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    Additional Flat Rs.300 Off on Men's Footwear (can be clubbed with other offers

    Now get an additional flat Rs 300 off on amazing pre-existing Men's footwear offers from TataCLiQ's exquisite range.

    Details:-

    • Min Purchase = Rs.3000
    • This offer can also be clubbed with the below offer
      Get additional 10% off on buying 2 pairs of footwear OR Buy minimum 2 pairs of footwear & get 10% additional off
    • Valid on ALL Men's Footwear
    • Hurry as offer validity only till 31st May '18
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  • 20%
    Off
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    Get additional 20% off on listed brands (Men's Footwear)

    TataCLiQ's May Sale will compel you to satisfy all your footwear needs with their great prices and discounts. Now get an additional 20% off on quality footwear brands such as Duke, San Frissco, Get Glamr, Froskie, Prolific, Fashion Victim, Allen Cooper, Ziraffe, teakwood leathers, Bruno Manetti, Enzo Cardini, Mufti, Molessi, Hats off, Rider.

    Offer validity only till 31st May '18 so grab this great deal quick before stocks dry up!

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  • 50%
    off
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    Up to 50% off on kitchen appliances

    On its 2nd anniversary celebration, Tatacliq is providing a hot deal where you can buy all top companies kitchen appliances at a great discount. Make Tatacliq deal a celebration time for yourself and gift your family the satisfaction and happiness of these products.

    • the deal provides products from quality brands like Bajaj, Prestige, IFB, Philips.
    • the sale continues till 30th June'18
    • grab upto 50% off on home appliances of your choice.
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  • BEST
    OFFER
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    Fabulous Fridays with Tata Cliq - Grab Flat Rs. 300 instant discount on Electronics

    TataCliq in partnership with Standard Chartered Bank offers flat Rs.300 off on Electronics every Friday.

    Details:-

    • Minimum Purchase Price = Rs. 5000
    • Maximum Discount = Rs 300
    • Offer applicable on every Friday only for SC credit/debit card holders.
    • Use the tatacliq coupon code given to avail the offer.
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  • 15%
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    Flat 15% Instant Discount on Lifestyle (Every Friday Standard Chartered Bank Offer)

    TataCLiQ offers flat 15% discount on lifestyle products (eg-Clothing, footwear, bags, watches, etc) from quality brands on every Friday powered by Standard Chartered.

    Details:-

    • Minimum Purchase Price = Rs. 1500
    • Maximum Discount = Rs 300
    • Offer applicable on every Friday only for Standard Chartered credit and debit card holders.
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  • BEST
    OFFER
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    Get flat 300 INR off on min purchase of 5000 INR on Electronic products (All Days)

    Grab flat Rs.300 off on all purchases at Tata Cliq. Shop for various categories across tatacliq website like washing machines, televisions, AC's, Water purifiers, Microwaves, Mobile phones and much more. Minimum billing value should be Rs.5000 to avail this discount. Simply use your SBI credit/debit card to avail this offer.

    Details:-

    • Offer applicable only on TataCliq electronic products.
    • Offer applicable only for SBI credit/debit card holders (All Days).
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  • BEST
    OFFER
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    Flat 10% instant discount on lifestyle products for SBI users (All Days)

    SBI in collaboration with TataCLiQ brings a lucrative offer of 10% off discount on Lifestyle Products (like Clothing, footwear, bags, watches, etc). Avail it while you can peeps as offer is only for a limited period.

    Details:-

    • Max discount: 400 INR
    • Offer applicable only for SBI credit/debit card holders (All Days)

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  • 15%
    Off
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    Flat 15% instant discount on ALL products (ICICI Weekend Offer)

    ICICI in collaboration with TataCliq brings a lucrative offer of 15% off discount on ALL products (Electronics, Clothing, Lifestyle, Jewellery, etc) every Saturday and Sunday. Avail it while you can peeps as offer is only for a limited period.

    Details:-

    • Max discount = Rs 300
    • Anything below 2000 INR gets straight 15% off and anything above 2000 INR gets flat 300 INR off
    • Offer applicable only on Saturdays and Sundays through payment via ICICI debit/credit cards only
    • Offer validity only till 30th June so ICICI customers act fast!
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  • 15%
    Off
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    Flat 15% instant discount on Lifestyle products every Wednesday Axis Bank

    TataCLiQ offers flat 15% discount on lifestyle products (eg-Clothing, footwear, bags, watches, etc) from quality brands on every Friday powered by Axis Bank.

    Details:-

    • Minimum purchase price: Rs. 1500.
    • Maximum Discount Rs. 300
    • Offer applicable only on every Wednesday by payment through Axis debit/credit cards (and LIC credit card)
    • Offer not valid on Corporate Credit Cards
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  • BEST
    OFFER
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    Flat Rs. 500 instant discount on Electronics (except AC, TV, Laptop) every Wednesday Axis Bank

    Details:-

    • Minimum Purchase Price: Rs. 5000
    • Maximum Discount: Rs. 500
    • Offer applicable only on every Wednesday by payment through Axis debit/credit cards (and LIC credit card)
    • Offer is not valid on Corporate Credit Cards
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  • 5%
    Off
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    Flat 5% instant discount on Large Electronic Appliances (ACs, TV, Laptop) every Wednesday Axis Bank

    Details:-

    • Minimum purchase price: Rs. 15000
    • Maximum Discount Rs. 1000
    • Offer applicable only on every Wednesday by payment through Axis debit/credit card (and LIC credit card)
    • Offer is not valid on Corporate Credit Cards
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  • HOT
    DEAL
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    Brooks Brothers Exclusive Collection at Tata Cliq Luxury Store

    For the first time TataCliq brings America's Oldest Custom Clothier "Brooks Brothers" to its online luxury store. Celebrating its 200th birthday brooks brothers was established in 1818 in New York City, It has become a legendary international retailer while maintaining a steadfast commitment to exceptional service, quality, style and value. Shop for brooks brothers exclusive collection of trousers, shirts, t-shirts, socks, chinos and much more only at Tata Cliq Luxury store. Also don't forget their biggest spotlight that is Non-Iron shirts. So, hurry up and shop before the stock gets empty.

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That's all folks!!

Expired Coupons

60% OFF

TataCliq Electronic Sale - upto 60% OFF on electronics

Expired
Activate Deal
10% OFF

Get extra 10% OFF On Men's Apparel only at TataCliQ

Expired
CLIQMEN10
50% OFF

Whopping Upto 50% OFF + 10% OFF on Jack and Jones at TataCliq

Expired
CLIQMEN10
10% OFF

Extra 10% OFF on Super Dry Apparels for Men

Expired
CLIQMENSD
90% OFF

Tata Cliq Launches Jewellery Store - Score upto 90% OFF

Expired
Activate Deal
Extra 25% OFF

HP DeskJet 2131 All-in-One Printer White for just Rs.2250 Only

Expired
FLASH25
Related Stores

Latest TataCliq Coupons, Offers, Coupon Code and Deals :

TataCliq Product Category Discount Available
Men & Women Footwear Upto 70% OFF
ICICI Bank Offer Flat 15% OFF
Men's Wear Upto 60% OFF
Caprese Bags for Women Flat 60% OFF
Best Selling Smartphones Upto 40% OFF
Watches Upto 70% OFF
Televisions Upto 40% OFF
Air Conditioners Upto 35% OFF

How TataCLiQ achieved what Flipkart and Amazon could not

If Amazon gave the world e-commerce, Flipkart made it mainstream in India.
Thanks to these two etailers, the mobile/computer-savvy Indian today is not only comfortable shopping online but even prefers it.
There success gave rise to online stores such as Snapdeal and ShopClues, which provide service in various verticals now (fashion, decor, electronics, sports, books, etc)  
The philosophy of these online marketplaces is to have a large number of sellers on board. The logic of having such a broad base of sellers is that they compete with each other for sales, which means the customer gets the best prices.
Tata CLiQ, however, decided to do things a bit differently. They didn’t go for a large base of sellers and instead opted to being completely brand-focused and onboarding only brand-authorised sellers. And although it does offer discounts, lower prices are not their USP.

They decided to focus on a niche marketplace (Fashion & Electronics) rather than concentrate on providing several verticals at once. They implemented a phygital omnichannel experience, wherein brands aim to provide not their customers, or the competitor’s customers, but all customers. Therefore, the customer has a feel and say of the stores he visits and the product he buys, like never before.
The benefits of such an unconventional strategy are straightforward.
They tie up with only the most trusted and reputed brands. And in the words of TataCLiQ’s CEO Ashutosh Pandey himself, “Our relationship with brands allows us to delight our consumers by providing them value-added services (in the case of electronics) such as increased warranty, insurance, free installation, etc.”
In simpler words, they have cultivated TataCLiQ into a true online mall.
TataCLiQ’s own market research and brand partners’ data contribute to their intelligence in choosing the brands they onboard.
One major issue with the top e-commerce players is that not all their sellers are authorised re-sellers of the merchandise they put up for sale, which increases the chances of fake products making their way to customers.
TataCLiQ on the other hand, onboards only authorised re-sellers.
Ashutosh claims they have not had even one fake product complaint in the last one year because the brands themselves, and the sellers they have authorised, manage the merchandising.
A feat which is quite admirable in itself. This is one crucial lesson that other marketplaces can learn.
Quality trumps quantity.
Their might be strength in numbers, but not superiority.
(Source-YourStory.com)

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